Business development.

targeted account research, outbound campaigns (cold calls, sales emails, LinkedIn) and presence at fairs and events to generate qualified leads.

discovery meetings to map digitalization, CRM/ERP, data and loyalty gaps — turning salespeople into consultants.

custom demos, use cases and pitch decks built with pre-sales and solution architects — never off-the-shelf.

commercial proposal, pricing logic, ROI calculation and trade-off management on SLAs, timing and contractual terms.

contract signature, project kick-off and ongoing relationship — upselling, cross-selling and recurring revenue protection.